Street style fashion photography became popular in the 70s when it was
pioneered by New York Times
photographer Bill Cunningham. The idea of taking shots of poised models on 'in
situ' sets or simply of passers-by with an interesting style was revolutionary
at the time.
Today it is a staple of the way the fashion industry presents itself and
an established approach that is used by everyone from high end print magazines
to hobbyist bloggers around the globe.
Many photographers prefer the feedback and opportunities that come from
guerrilla style shoots as opposed to the heavily controlled environment of
catwalks and product launches. The format can also really help young and up and
coming designers have a platform to show off their work.
UK talent
In order to get started in any number of the range of disciplines that
are involved in the modern fashion industry, educational qualifications are now
an essential element for a budding designer to have under their belt.
Courses
Knowledge of fashion design philosophy, current industry practices and
an awareness of issues such as ethical manufacturing and sustainability are all
part of creating a wide ranging and solid grounding for a successful career.
Elements
A good degree will not only open up career opportunities, but will mean
an individual has learned how to express their own creativity in ways that
allow them to integrate into the industry and make their own way forward.
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