For all of your lucky lot, who have been to America and got to shop in American Eagle, you will know exactly what i'm talking about. For those who aren't so lucky - let me introduce you to American Eagle. I guess they are a mix up between Abercrombie and Hollister with a nicer price tag from what I can recall. Well they have finally made their move and brought their shops to the UK. London to be exact. They have been going strong since 1977 and are one of the biggest fashion brands in the US. They are pretty famous for their jeans and have 7 different styles in 45 washes - so there will be something from everyone.
Daisy Lowe is the new brand ambassador for American Eagle and you can see what she's been up to buy watching the above Youtube video.
They will be opening the stores in Westfield White City, Westfield Stratford and Bluewater.
Hugs & Kisses